Taste supermarket is a meat boutique chain and grocery store in Northwest Mexico. The client need was simple: We need to differentiate from our competitors and become a real designed boutique.
Our approach concerned the way local people like to shop and the way design could incorporate the enterprise charisma and bound the customer to the shopping experience. The resolution was to make an informal yet organized store, well noticeable areas with unique design parameters and accentuate Mexican tiles and stones, such as Talavera details, in order to have a cultural impact.
The main idea was to change the appearance of the supermarket in Hermosillo. It is a reinterpretation of an outdoor market, wide aisles and cozy spots.
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