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Sneakerology

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Sneakerology is a boutique retail outlet in the newly refurbished Westfield Sydney Complex, located in central Sydney. It is a space of rare, exclusive and limited - edition footwear presented as a museum - style installation and navigated by touch screens. The project architects created a bespoke shoe-box display system to display the shoes and commissioned the lighting team from Electrolight to design a special lighting system to match. “The designer replicated a single eye-catching detail throughout the space,” one IALD judge commented. “It is probably the best retail lighting design I’ve ever seen without a single light in the ceiling.” The wall boxes housing the sneakers act as both the display case in the store and the façade that faces into the mall. The boxes are illuminated using long-life florescent lamps, which are low wattage, exceeding BCA requirements.

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