Different Japanese designs, if they share this concept to reach down to the back side, have some features in common. We have found three keywords that we feel describe this attitude best, and chosen the exhibits that represent those keywords very well. Also, we have added some explanations about them. The three keywords are: “behind,” “inside,” and “before.”
This exhibition invites every participant to see this “behind,” “inside,” and “before” in Japanese designs. Then, he/she will see that these do not come from some grandiose structure or planning, but the designer’s small considerations and twists. Post-war Japan has been a country of technology, taking advantage of its high tech. Yet those who design or manufacture products actually give higher priority and meticulous consideration to the user’s behaviors and psychology, than to advanced technologies. Herein lies the essence of Japan’s design and manufacture. Here is the true value of “made in Japan.”
Some say that “Western design is one of addition, while Japan’s is one of deduction.” This is often misunderstood to mean a methodology of “cutting off” elements to the minimal. In fact, it is not cutting off anything. Rather, Japan’s design “covers up” a great diversity of elements without being flashy and with excellent skill. This hiding makes thenation’s designs so attractive.
Hidden - Unveiling Japanese Design
Dates : 4th – 23rd Oct, 2014
Place : National Design Centre, Singapore
Organized by Japan External Trade Organization (JETRO) and Design Singapore Council
Exhibition catalog : Published by ADP (Art Design Publishing)
Designed by Irobe Design Institute, Nippon Design Center INC.
Exhibition design : nendo
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