The renovation of the abandoned storage space in the industrial zone of Trieste, Italy led
to a medium bathroom and ceramics showroom. We were interested in client’s open-minded attitude towards selling strategies. They didn’t want the conventional bathroom showroom where one can find tens or more of ready-made wannabe bathrooms, but they were interested in experimental type. The concept was to conceive the showroom as a laboratory, where toilets, sinks, bath and tubs are mobile elements (fixed on custom designed trolleys) to allow individual customers to create improvised, one to one scale, abstract bathroom setups – a 1:1 model of your own bathroom on enlarged “millimetre paper” to become “decimetre paper”.
The laboratory space is organised in three stripes:
- parking (parking of bathroom elements)
- working (work desks and reception for the customers)
- testing (decimetre paper defines the scale for 1:1 precision)
All the furniture including the mobile furniture is throughout custom made of raw-steel, 4mm thick plates, with visible welding. The white curtain wraps the existing storage space to hide the km of different tile samples stored in steel drawers and mostly to provide the white gallery type background for the presentations.
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