Following the delivery of phase 1 of its masterplan, Dubai Design District (d3) has revealed development plans for a dedicated Creative Community which will cover around 1,000,000 square feet within d3. The development will sit alongside the newly developed ‘core buildings’ and act as a thriving cultural epicentre at d3, inspiring emerging designers and artists, and attracting visitors to the area.
Phase 2 of the project is expected to officially open its doors in 2017, providing an incubator for emerging local designers and artists, as well as bespoke environment for art galleries and studios wanting to showcase their pieces. The Creative Community is designed to evolve organically, as its unique ability to adapt to any purpose will enable year round use of the built environment to cater for regular changes in its occupancy.
The concept behind the developments is the result of an ongoing dialogue between d3’s management team and the region’s existing pool of creative talent, which included focus groups, workshops, and a series of one-to-one sessions. Inspiration was also sought by visiting leading design destinations around the world, including New York’s Meatpacking District and East London’s Shoreditch, to better understand the core ingredients that make them popular and relevant.
During an official visit earlier this year to view the d3 master development, Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Vice Chairman of the Dubai Culture & Arts Authority, formally endorsed plans to develop the Creative Community as her substantial experience in encouraging local talent and inspiring their creativity will help towards building a vibrant and culturally rich society.
The Creative Community’s final design was chosen following a competitive process involving a number of highly regarded architecture firms. The winning design, produced by Foster + Partners includes flexible offices; co-working communal facilities; outdoor display venues; pedestrianized spaces; climate solutions; an emphasis on creating vibrant and attractive landscaping; and a contemporary approach to architecture. This will all be actively fused together with year-round place management and event activations.
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