The net is the materialization of the concept “Feeding the world with solutions” and act as a metaphor of flexibility, fluidity and decentralization to represent the bounds and the integration of different topics and players creating, once combined, the true Brazilian role in producing quality food to satisfy global demand in a technological and sustainable way, perfectly in line with Expo main theme.
Visitors will join a multi-sensory and immersive experience, designed to combine innovation and sustainability, that finds its beating heart in the interactive net, connecting the building’s three floors. Walking on the suspended net and moving through its braids, visitors interact together and interfere with the space through light and music: the sensors, in fact, capture movements and influence the sound and the lighting systems. In this peculiar path up in the air, people are invited to see through, to perceive “with the net’s eyes” the images, the colors, the flavors that animate the cultures situated at the ground floor.
The visit starts from an open area Green Gallery, with crops of plants, flowers and fruits from Brazil, and tables with interactive games and information about the puzzle of different cultures that Brazil is made of. A ramp gives access to the first floor of the area, where a 56-meters video wall plays a film that accompanies the visitor along the way, telling about Brazil’s wealth in raw materials and advanced techniques to increase and diversify food production, satisfying global demand in a sustainable way. On the opposite wall, Brazilian agricultural products are showcased in five digital lab benches.
On the second floor, a projection in a transparent screen will display videos, activated by presence detec-tors. The Pavilion will also have an auditorium for 200 people - where lectures, seminars and other events will take place.
The interiors will display Brazilian design such as benches produced by the Campana Brothers and lamps made with indigenous handicrafts. In harmony with the architectural project designed by Studio Arthur Casas, the furniture will be placed across the three floors, leading visitors through the originality of Brazilian design.
Fernando and Humberto Campana have exclusively designed three benches for the Pavilion. Each bench is between 12 and 15 meters long, and features organic forms in a plot of reeds, reflecting the architectural concept of the Pavilion, centered on the net.
The Pavilion will also have cushions produced by artisan associations from low-income regions in Brazil, members of the Asta Network. Niches of various sizes will host crafts from all regions of the country, pro-duced with traditional Brazilian design materials (wood, straw, wicker, leather).
At the restaurant, 40 chairs will comprise a small, yet significant, showcase of Brazilian design. Each chair is the work of a distinguished artist, gathering new and prominent names, such as Joaquim Tenreiro, Geraldo de Barros and Sergio Rodrigues. Parts of the 170 lamps that will compose the decoration are being crafted by native indigenous of the Yawanawá tribe in west Acre State. The lamps, are made of beads, representing a boa snake, were created in partnership by designer Marcelo Rosenbaum, Nada se Leva Studio and the Yawanawá Indians and are produced exclusively for La Lampe Company, from São Paulo.
The Brazilian Pavilion is located next to the western entrance of the Expo area and to the metro station, where more than 60% of the visitors are expected to be passing by.
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